https://www.youtube.com/watch?v=xO0lpnksFgM
(YouTube, 2016)
This show reel is promoting fashion catering for different sex's and different ages as you can see in the video there is a older man and younger girls the purpose of this video is promoting fashion for a range of ages. I like the fact that there is numerous backgrounds in the video such as up a mountain in the snow, on a catwalk, a photoshoot and in different countries and the purpose the company is promoting clothing for all different climates and different occasions. There is a continuous black theme going on which makes i edgy and i think that the music goes well with the theme. I really like how on different shots the models are in different places like on a beach, up a mountain, on a catwalk then in a photo studio it makes it more interesting to watch. I love how the video has got effects to it i think it goes really well with the music and in time.
https://www.youtube.com/watch?v=O5JjHg6Lnug
(YouTube, 2016) Mac cosmetics
This show reel is promoting Mac Cosmetics new makeup range, As its called Flamingo Park everything in the video is pink and that links in with the colour of a flamingo. The music is soft and calming and there is birds tweeting in the background and the videos purpose wants to give the impression that the model is walking in the park and having a picnic. As the model is eating all her pink food she's surprised that flamingos are turning up. The models clothing is pink again to match the theme and as mac are promoting their new makeup line the makeup is pink. The model has bright pink eyeshadow on, pink blush and a light pink lipgloss to promote the products.
https://www.youtube.com/watch?v=6SLHD_27mrY
(YouTube, 2016) Givenchy
The last show reel i have picked is from Givenchy their S/S 2017 promotional video they are promoting their fashion for their spring summer collection. The video has two main backgrounds one is in a dark room with all dark walls and the effects on the camera are black and white the models clothing for these shots also dark to match the theme. The model is being very seductive undressing her clothes and in another shot she is naked. I feel like there is a lot of emotion to this due to her being seductive then screwing up a rose this gives me the impression that she is hurt or angry.
The other shots are in a desert the models look like they are having fun running around and spinning on top of the mountains i like the fact that it goes from dull and dark then goes to a different theme of the models in the desert. I feel like the music really suits the video as it does well with the models poses and movements.
