Catalogue Makeup

What is Catalogue Makeup?

Catalogue makeup is very plain and natural looking, its not very glam or fashionable and its always the most minimal makeup possible on the models. The directors for the shoot always like to see the models natural beauty. In the industry Catalogue makeup is probably the best paid area of makeup in the industry and most Makeup artists love doing this style of makeup obviously because of the pay but it enables you to travel all around the world to some really exotic and beautiful countries. 

There are so many catalogues nowadays i will give some examples 

• ASOS- Clothing brand-It caters for all ages, in with all the latest fashion trends
• Avon- Beauty related-High street makeup, also does skin care and a few little gifts
• Very- Clothing Brand- Caters for all ages 
• Marisota- Clothing brand- Caters for the older generation
• Boohoo, PLT, Topshop, Topman, Littlewoods, Riverisland, Next, and missguided all have catalogues and these brands are more of clothing brands that are up to date on the fashion and mainly cater for the younger generation.

• All brands do have catalogues but its mainly all online now.

The composition of the photography tells you what the photo is promoting such as if its a close up photograph it will be advertising the makeup for a brand etc, or if its a photo of a models full body you know that the image will be advertising clothes. Its about the knowledge on how to angle and composition your photography. 

Avon

As you can see in this photo its of Avon and as its a close photo you know its promoting something for the face. If the products Avon are promoting wasn't there you could clearly tell that its makeup and something to do with the eyes as the rest of the face is very natural and theres minimal makeup on the skin and lips but all the attention is on the smokey eyes as its the photos eye point this just means a point on the photo that attracts the viewers attention straight away. 

Asos 

So this is a completely different style of catalogue as its clothing and again is you took away all the headings of the front cover you would clearly be able to see that the advertisement is all about the fashion and trying to promote the denim jacket as denim and embroidery is very in at the moment the purpose of this is for the models hair, her makeup and the background image to be quite plain and natural so the jacket will really stand out especially with all the vibrant colours and shapes on the jacket.

Bibliography 

http://www.makeupmarketingonline.com/avon-campaign-1-2017-brochure-online-avon-catalog/