Time efficient strategy, 3 makeup looks in 1, Anna's Demo

We had a demo of Anna how we can change one look into three different looks and the main rule is always start from the one thats got the least product on for example if your working for a company and they require the same model to be in 2 different shoots for different looks one for a beach look and one for a really grunge look you would always start with the beach look then you can increase on the intensity of the shadows and build up your products. Its easier this way as you don't have to wipe a full face of makeup off and then start all over again as you can imagine it saves a lot of time and its more professional than just handing your model a wipe.

Anna chose 3 categories for her makeup to be based around, Catalogue, Beach and glam she started off with catalogue as its minimal makeup and worked her way through the different looks and slowly getting darker and heavier.



This was before any makeup application

Natural catalogue makeup

• Cleanse the face removing any makeup, or access oils on the skin
• Prime the Skin Illamasqua matte vail (Unless the client has dry skin then you would need to use something more hydrating so it allows the base to be more smooth and allows the makeup to have a nice base for the foundation to sit on top)
• Anna applied the foundation on the back of her hand and as it was too thick then she mixed it together with a primer just to thin it out to give a more natural look and won't look cakey as it wouldn't suit the purpose.
• Apply the foundation on a flat foundation brush and buff it into the skin with a buffing brush this just saves time, doesn't waste your products, and doesn't leave streaks on the skin.
• Anna applied a cream concealer from a palette under the eye area and blended it out but she also took it onto the lid to give the lid a base like a primer would do to ensure the shadows get their full potential. Mainly focusing the concealer under the eyes, around the nose, in all the creases and on any blemishes on the skin.
• She then filled the brows in with a soft angled brow brush and lightly applying small amounts of product through the brow and combing through the brow and with a mascara wand ensuring there isn't too much product in the brow.
• After she had done that Anna lightly applied a slight bit of brow gel to the brows just to keep them in place.
• For the eyes Anna used a tiny amount of a light brown shade into the crease using a fluffy blending brush ensuring that she's blending as she goes, then she added a slight amount of a darker brown 2-3 shades darker than the first shade swell focusing this right into the crease adding depth and definition to the eye.
• With the same dark brown shade that was used under the lash line
• Added mascara on disposable mascara wands 
• Anna added a slight contour using a matte bronzer with no shimmer, going along with the natural contours of the face.
• A small amount of blush was added to the apples of the cheeks.
• Using a lipliner go around the lips and add a slight amount of nude lipstick.

Beach look

Because a full face of makeup was already done to create the next look there is only small amounts that need to be done to create this look such as;

• Adding a gold to the lids 
• Deepen up the bronzer to the skin giving it that sun kissed look.
• Adding highlighter to all the high points of the face 

Glam Look

As this is the last look this will always be your heavier look and these are the steps that Anna followed.

• She added a dark black matte shadow into the crease to give more definition and ensuring that its blended out and being careful of any fall out
• Then building that black up creating a smokey look
• Add a small amount of eyeliner to the lid close to the lashes so this gives the illusion of thicker lashes
• Set the liner with the a black eyeshadow this can also be made to soften and smoke the liner out